Last Updated: June 6, 2026

Introduction

Welcome to Upper Fort Dental (“we”). We are committed to protecting your privacy and safeguarding the personal information you provide through our website, upperfortdental.com.

This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website, contact us, schedule appointments, or use our services.

Information We Collect

Personal Information

We may collect personal information that you voluntarily provide, including:

• Full name
• Email address
• Phone number
• Mailing address
• Date of birth
• Insurance information (if applicable)
• Information submitted through contact forms
• Appointment requests
• Any information you choose to provide in communications with us

Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Website usage data
• Pages visited
• Date and time of access
• Referring website addresses

How We Use Your Information

We may use your information to:

• Respond to inquiries and requests
• Schedule and manage appointments
• Provide dental services
• Communicate with you regarding appointments and treatment
• Improve our website and services
• Maintain patient records as required by law
• Send practice updates or newsletters (where consent has been provided)
• Comply with legal and regulatory obligations

Cookies and Tracking Technologies

Our website may use cookies and similar technologies to:

• Improve website functionality
• Analyze website traffic
• Enhance user experience
• Remember user preferences

You may adjust your browser settings to refuse cookies; however, some website features may not function properly.

Third-Party Services

We may use third-party service providers to assist with:

• Website hosting
• Appointment scheduling
• Payment processing
• Analytics services
• Email communications

These providers may have access to personal information only as necessary to perform services on our behalf and are required to protect the information appropriately.

Protection of Personal Information

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.

While we strive to protect your information, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Patient Health Information

Any personal health information collected by our practice is handled in accordance with applicable healthcare privacy laws and professional obligations.

Health information is used only for purposes related to patient care, billing, insurance processing, practice operations, and legal requirements.

Disclosure of Information

We do not sell or rent your personal information.

We may disclose information:

• With your consent
• To healthcare providers involved in your care
• To insurance providers for claims processing
• To service providers acting on our behalf
• When required by law, court order, or regulatory authority
• To protect our legal rights or the safety of others

Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal, regulatory, and professional record keeping requirements.

Your Rights

Depending on your jurisdiction, you may have rights to:

• Access your personal information
• Request corrections to inaccurate information
• Withdraw consent where applicable
• Request deletion of certain information
• Receive information about how your data is used

To exercise these rights, please contact us using the information below.

Children’s Privacy

Our website is not intended to collect information from children without parental or guardian involvement. If you believe a child has provided personal information through our website, please contact us so we can take appropriate action.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites. We encourage users to review the privacy policies of those websites.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last Updated” date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Upper Fort Dental
108-305 Broadway
Winnipeg, Manitoba
Phone: 204-783-2288
Email: upperfortdental@gmail.com

2. TERMS OF USE

Last Updated: June 6, 2026

Acceptance of Terms

By accessing and using this website (“Website”), you agree to be bound by these Terms of Use. If you do not agree with these Terms, please do not use the Website.

Website Information

The information provided on this Website is for general informational purposes only and should not be considered dental, medical, or professional advice.

Use of this Website does not establish a dentist-patient relationship.

No Dentist-Patient Relationship

Submitting a contact form, requesting an appointment, sending an email, or communicating through this Website does not create a dentist-patient relationship.

A dentist-patient relationship is established only after:

• An appointment has been confirmed;
• The patient has been evaluated by a member of our dental team; and
• The Clinic agrees to provide treatment.

Appointment Requests

Appointment requests submitted through the Website are requests only and are not considered confirmed until you receive confirmation from our office.

We reserve the right to modify or cancel appointments as necessary.

Accuracy of Information

We strive to ensure that information on the Website is accurate and current; however, we do not guarantee that all content is complete, accurate, or up to date.

Information may be changed without notice.

Intellectual Property

All Website content, including text, graphics, logos, images, and design elements, is the property of Upper Fort Dental or its licensors and is protected by applicable copyright and intellectual property laws.

No content may be reproduced without prior written permission.

Limitation of Liability

To the fullest extent permitted by law, Upper Fort Dental shall not be liable for any direct, indirect, incidental, consequential, or special damages arising from the use of this Website.

Third-Party Links

The Website may contain links to third-party websites. We do not control or endorse these websites and are not responsible for their content or privacy practices.

Governing Law

These Terms shall be governed by the laws of the Province of Manitoba and the laws of Canada applicable therein.

Contact Information

Questions regarding these Terms may be directed to:

Upper Fort Dental
108-305 Broadway
Winnipeg, Manitoba
Phone: 204-783-2288
Email: upperfortdental@gmail.com

3. WEBSITE DISCLAIMER

Last Updated: June 6, 2026

General Information Only

The information provided on this Website is intended for educational and informational purposes only.

Nothing on this Website constitutes dental advice, diagnosis, treatment recommendations, or professional healthcare advice.

Always consult a qualified dental professional regarding your specific dental concerns.

Emergencies

This Website is not monitored continuously.

If you are experiencing a dental emergency, severe pain, swelling, bleeding, trauma, or another urgent medical condition, contact our office directly or seek immediate emergency medical or dental care.

Do not rely on Website forms or email communications for urgent matters.

No Guarantees

Treatment descriptions, testimonials, before-and-after photographs, and educational content are provided for informational purposes only.

Individual results vary and no guarantee of treatment outcomes is expressed or implied.

External Content

Links to third-party websites are provided as a convenience only.

We make no representations regarding the accuracy or reliability of external content.

Limitation of Liability

Use of this Website is at your own risk.

Upper Fort Dental disclaims liability for any loss or damages arising from reliance on Website content.

4. CONSENT TO ELECTRONIC COMMUNICATIONS

Last Updated: June 6, 2026

By providing your email address and/or mobile telephone number, you consent to receive electronic communications from Upper Fort Dental.

Types of Communications

Electronic communications may include:

• Appointment reminders
• Appointment confirmations
• Recall notices
• Treatment follow-up communications
• Billing notifications
• Responses to inquiries
• Patient education information
• Administrative updates

Risks of Electronic Communications

Electronic communications carry inherent privacy and security risks.

Although reasonable safeguards are used, communications transmitted through email or text messaging may:

• Be intercepted or accessed by unauthorized parties;
• Be viewed by individuals with access to your devices;
• Be stored by third-party service providers.

By choosing electronic communications, you acknowledge and accept these risks.

Patient Responsibilities

Patients are responsible for:

• Providing accurate contact information;
• Updating contact information when changes occur;
• Protecting access to their email accounts and mobile devices.

Withdrawal of Consent

You may withdraw consent to receive electronic communications at any time by contacting our office.

Withdrawal of consent may limit our ability to provide certain reminders and administrative notifications electronically.

CASL EMAIL AND TEXT MESSAGE CONSENT

Last Updated: June 5, 2026

In accordance with Canada’s Anti-Spam Legislation (CASL), Upper Fort Dental obtains consent before sending commercial electronic messages where required.

Marketing Communications

With your express consent, we may send:

• Practice news and announcements;
• Oral health information;
• Promotions and special offers;
• New service announcements;
• Community event information;
• Newsletters.

Providing consent is voluntary and is not required to receive dental treatment.

Unsubscribe

You may withdraw your consent and unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in emails;
• Replying STOP to text messages where applicable; or
• Contacting our office directly.

Unsubscribe requests will be processed within a reasonable period and in accordance with applicable law.

Service-Related Communications

Even if you withdraw marketing consent, we may continue to send communications necessary to:

• Manage appointments;
• Provide treatment-related information;
• Respond to inquiries;
• Meet legal or regulatory obligations.

These communications are not considered marketing communications.